Before Web3. There was music.
Before Web3, I spent over a decade turning an original music project into a professional touring operation. What started behind a drum kit grew into an education in entrepreneurship, marketing, partnerships, creative work, and managing day-to-day operations.
From practice rooms to national stages.
I studied music performance, business, and media, then put that training to work building an original music project from the ground up.
What began with local shows grew into more than a decade as a professional musician. Along the way, I played major festivals, appeared on television and FM radio, earned an endorsement from an instrument manufacturer, and secured worldwide distribution through a Sony Music subsidiary.
On stage at night. Running the business by day.
Before professional management and distribution came on board, I managed much of the day-to-day operation myself. After signing those deals, I remained deeply involved across touring, marketing, partnerships, logistics, and release coordination.
- Booking shows
- Tour routing and scheduling
- Logistics
- Tour management
- Accounting and coordination
- Website design and management
- Social media
- Promotion and audience development
- Merchandise design and sourcing
- Branding and creative assets
- Talent buyers and booking agencies
- Management companies
- Sponsorships and endorsements
- Artist relations
- Industry networking
- Live event production
- Show promotion
- Release coordination
- Music distribution
- Commercial operations
Then 2020 happened.
After years of near-constant touring, I was ready for a life with more time at home. Then COVID brought live music to a stop.
Around the same time, I discovered DeFi, and the potential clicked immediately. I immersed myself in the technology, began investing, joined communities, and built relationships the same way I had in music: by showing up and contributing. That led to my first professional role in Web3.
- 2008Studied music performance, business, and media
- 2010Original music project began
- 2012Began professional touring
- 2014First major festival appearance
- 2016Secured worldwide distribution through a Sony Music subsidiary
- 2019Appeared on television
- 2020Live music stopped
- 2020Discovered DeFi and began studying the technology
- 2021First professional role in Web3
Different industry. Same operating instincts.
Music taught me to go deep in a craft without losing sight of how the whole operation worked. Along the way, I learned that audiences are earned, relationships compound, and ideas are only as valuable as the execution behind them. I bring that same range, depth, and follow-through to Web3.