Web3 Marketing, Strategy, & Content
I came to DeFi in 2021 after a decade of building audiences and running the business behind a globally distributed music project, securing sponsorships, media appearances, and major bookings.
In 2024, I joined Phi Labs Global to manage social across a product portfolio reaching more than 200,000 people. As the company evolved, my role expanded into positioning, technical documentation and websites, partnerships and KOL management, and campaigns and distribution.
Today, I turn product complexity into market narratives people understand and connect with.
Read the full resume
The examples below show how I move from strategy through execution and coordinate the people, systems, and details required to ship.
Built international creator campaigns from partner strategy and logistics through production and coordinated distribution.
Three international activations
Approximately 1.25M impressions
Co-sponsors
Turned a complex DeFi protocol into a clear positioning, documentation, website, and content system.
Led event strategy and multi-camera production that turned live technical moments into reusable content.
I move comfortably between strategy and execution. I work best with clear ownership, direct collaboration, and systems that make good work repeatable. AI speeds up research, organization, production, and analysis; judgment, verification, brand fit, and final approval stay with me.
Contact
If you need someone who can carry its story from positioning through execution, let’s talk.
