John Cowin

Web3 Marketing, Strategy, & Content

Creative instincts. Operator discipline. Built for DeFi.

For a decade, I built audiences and ran the business side of a global music project. That work landed sponsorships, media appearances, and major bookings. In 2021, I brought those skills to DeFi.

Before Web3: The Road Here

Phi Labs Global hired me in 2024 to lead social across a product portfolio with an audience of more than 200,000 people. Over time, I took ownership of positioning and messaging, technical documentation and websites, partnerships and KOL management, and campaigns and distribution.

Today, I turn complex products into stories people understand and connect with.

Read the full resume

Select Companies, Products, and Partners

Current Employer
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Co-sponsor
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COMMERCIAL IMPACT

From $0 to more than $300 million

I joined Bolt before launch and helped turn early ecosystem conversations into key integrations. As its distribution expanded, the protocol grew from zero to more than $300 million in processed volume.

DIRECT AGGREGATOR INTEGRATIONS

additional downstream integrations

Select Work

The examples below show how I move from strategy through execution and coordinate the people, systems, and details required to ship.

01Case study

Technical Product Marketing

Turned a complex DeFi protocol into a clear positioning, documentation, website, and content system.

02Case study

Events and Multimedia Production

Led event strategy and multi-camera production that turned live technical moments into reusable content.

03Case study

Creator Marketing and Partnerships

Helped lead international creator campaigns, from sponsor strategy and creative direction to production and distribution.

From positioning to production.

I move between strategy and execution, building clear systems and working closely with the people responsible for shipping. AI accelerates research, organization, production, and analysis, while judgment, verification, brand fit, and final approval remain mine.