Creator campaigns, built to travel.
03 / Creator Marketing and Partnerships
I helped lead creator programs across Costa Rica, Singapore, and Mykonos, owning campaign strategy, creative direction, sponsor coordination, on-site production, and distribution.
Each destination became a campaign in motion.
For Bolt Liquidity, each trip brought creators, sponsors, and a production plan together for a few focused days. I led campaign strategy with co-sponsors, sponsor coordination, creative direction, on-site shoot planning, approvals, distribution, and reporting, and helped plan the travel, logistics, and production that made each activation possible.
The roster brought together creators across streaming, crypto media, ecosystem leadership, entertainment, and community.
Costa Rica
A creator house on the Pacific coast where shared moments became destination content, creator-led integrations, and bespoke campaigns produced for co-sponsors.
- Creators
- 6
- Content pieces
- 40+
- Co-sponsors
Singapore
A city-wide conference activation spanning a crypto game show on a party bus, high tea above Singapore, and a creator shopping experience through the city.
- Creators
- 7
- Content pieces
- 35+
- Co-sponsors
Mykonos
A villa above the Aegean, a day on a catamaran, and long dinners into the evening, with four creators turning each moment into content.
- Creators
- 4
- Content pieces
- 25+
- Co-sponsors
Featured campaign
Trezor Dare Ad
A creator-led sponsor integration for Trezor, filmed at the creator house in Costa Rica.
- Assignment
- Create a creator-led campaign that places Trezor's new device inside a culturally relevant, community-driven moment rather than a conventional product demonstration.
- Objective
- Build affinity with crypto culture and community while highlighting the device's Bluetooth connectivity and refined, modern design.
- Approach
- Turn the product into the center of a playful dare filmed with creators at the Costa Rica house, using a real social setting to demonstrate wireless use, showcase the device's design, and make the integration feel native rather than ad-like.
Performance highlights
- 524%above the account's average impressions
- 2.2 timesthe account's average total engagement
- #2by reach out of 60 posts
Ranked in the 98th percentile for reach during the sample period.
Measured on the creator's account against its preceding 60 posts.
Overall, the campaign felt very aligned with what we were hoping to achieve. What stood out most was the level of care and creativity, the production quality, the attention to detail, and how involved everyone was in understanding our goals.
One program, many formats.
See the program move from destination films and creator ads to sponsor integrations and the moments behind the camera.
Destination films
Creator ads
Game show
Lifestyle
Sponsor integrations
Behind the scenes
Podcasts
Program ownership
The experience was visible.The system behind it was not.
My role connected the campaign from sponsor strategy and creative direction through on-site production, distribution, and reporting.
Shape the campaign
Campaign strategy with co-sponsors, sponsor packages, creative concepts, briefs, scripts, schedules, and deliverable planning.
Direct the production
Creator coordination, shot planning, on-site direction, production scheduling, approvals, and revision guidance.
Carry it to market
Sponsor and creator liaison work, posting schedules, distribution, campaign tracking, reporting, and ongoing partner relationships.
Credits
Many hands, one program.
- John Cowin
- Co-led program planning, travel, villa, and trip logistics; led campaign strategy with co-sponsors, sponsor coordination, creative direction, on-site shoot management, approvals, distribution, campaign tracking, reporting, and ongoing creator and partner communication.
- Maanav Porwal
- Collaborated on creator and co-sponsor sourcing, interviews, selection, negotiations, legal contracts, travel, villas, and trip logistics.
- Bob van der Meer
- Collaborated on creative concepts and handled much of the filming, editing, and final production work.
- Creators
- @evaedxn
- @theblondebroker
- @AshleyDCan
- @shivst3r
- @RajPatel
- @Arcanic
- @calebrebelo_
- @simonrez_
- Co-sponsors
- Trezor, Bitrefill, Rayls Labs, and Phi Labs
- Brand
- Bolt Liquidity
- Hero photography
- Rosemary Media and Abbie Bernet, Unsplash (illustrative, not from the trips)
The trip ends. The program keeps working.
Each activation produced an immediate body of campaign content and strengthened the creator and partner relationships behind the next opportunity. The value continued through distribution, reporting, and ongoing collaboration after everyone went home.