02 / Events and Multimedia Production
From live experience to lasting momentum.
I turn live opportunities into complete marketing systems, from sponsorship and on-site production to content, distribution, and the relationships that continue after the room clears.
Secure. Build. Capture. Cut. Amplify.
The work starts before anyone enters the room.
Before the doors open, I shape the strategy and coordinate every part of the activation, from sponsorships, speaking opportunities, and merchandise to event assets, on-site content, and post-event distribution.
Production room, Event film, Live presentation
Build the set. Direct the take. Shape the final cut.
At ETHDenver, I turned a production room and a minimal kit into a repeatable technical explainer series.
- Built a compact setup with two cameras and a clip-on mic
- Wrote 20 interview questions and directed multiple takes
- Selected the strongest moments and shaped the edit direction
One focused production session became a library of finished product explainers for the YouTube channel and social media.
Concept, questions, direction, capture, and edit briefs by John Cowin · On-camera Max McKendry · Final edit Bob van der Meer
Capture the event. Connect the ecosystem.
At Sui Fest, I developed an interview-led event film featuring established teams across the ecosystem and positioned Bolt alongside them as an active participant. I conducted the interviews, coordinated contributors, shaped the edit, and led content distribution.
- Interviewed established ecosystem teams and included Bolt within the same editorial frame
- Built the narrative around a shared event experience rather than a standalone brand feature
- Tagged participating teams and coordinated distribution to extend the film’s reach
Featuring multiple teams turned the film into a shared distribution asset, expanding Bolt’s presence across the ecosystem.
Concept, interviews, coordination, and distribution by John Cowin · Final edit Bob van der Meer
With Cetus, Bluefin, 7K DeFi, NAVI & Astros, FlowX Finance, DoubleUp, Claynosaurz and Talus
From live presentation to lasting content.
I led Bolt Liquidity’s Sui Summit presentation from early planning through session strategy, deck direction, live production, capture, and post-event distribution.
- Secured the slot, helped shape the subject, and promoted the session
- Directed the deck, presentation setup, and live slides
- Captured the presentation from multiple angles and repackaged it for continued distribution
COMMERCIAL FOLLOW-THROUGH
I carried the work beyond the stage, turning Sui Summit introductions into direct integrations with key aggregators and strategic discussions with Sui Foundation and Mysten Labs, ultimately bringing more than 20 stakeholders across the organizations together around a potential pilot.
Organized, directed, and captured by John Cowin · Speaker Max McKendry · Deck design and video edit by Bob van der Meer
The room clears. The work keeps moving.
An event is only the starting point. I turn live moments into content, extend their reach through partner and ecosystem distribution, and carry that momentum into strategic relationships and new opportunities.